The Power of AI for Email Personalization

-
How AI Helps Add Personalization to Your Email Campaigns

Email marketing today is sending tailor-made content to the right people actually want in their inboxes at the right time.

Your customers likely pay heed to emails that speak to each customer separately.

Role of AI in E-mail Marketing
“Intelligence is the ability to adapt to change”-Stephen Hawking

According to 2018 survey, personalization and Artificial Intelligence is the key to the future marketing strategy.  Marketers today consider personalization (29 percent) and Artificial Intelligence (26 percent) to be the next big trends. AI enables brands to personalize their content and the ability to match information about your product with the information to the right audience at the right time.



Sending Tailored E-mails to Each User
Smart Segmentation and Targeting
The right e-mail to the right person
Product Recommendation E-mails
Customer Lifecycle Marketing
Implementing AI is a Challenge in itself



Personalization

A tailor-made e-mail can also be sent by asking the subscribers certain questions and allowing them to set preferences.

Understanding data lets you create powerful e-mail campaigns that inform and engage the customers better.

AI analyze subscribers by a range of parameters, such as customer lifetime, the number of emails received within a particular campaign, the types of emails they usually open the time since the last relevant open.

A good e-mail marketer understands that you have different interests and behavior and differentiate your subscriber list, and it is necessary to categorize them separately and send them different e-mails.


J4WEB - DIGITAL BRANDING AND ADVERTISING COMPANY IN KOCHI(COCHIN), KERALA

www.jay4web.com
  •  +919605544567
    •  
  •  +919847821365






Comments

Post a Comment

Popular posts from this blog

-
Image
How videos can make a powerful impact in your websites? It’s a common known fact that most people would rather watch a video on a topic than read text. Video is an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. But still most web designers opt for text based content in the websites with no video content at all. May be it’s because they are yet to understand the true value of video. We at J4web believe that video will be the preferred medium of communication in the coming years.   Videos help to increase engagement, build brand image and increase sales for any business. So it’s only a matter of time when videos will overtake the text content in the websites in the coming years. Businesses should utilize the emotive power of video by appealing to their customer’s needs and desires. Some tips for an effective video for your business, mentioned below: 1. Make sure the introduction stands out  The introduction
Read more