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How videos can make a powerful impact in your websites?
It’s a common known fact that most people would rather watch a video on a topic than read text. Video is an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. But still most web designers opt for text based content in the websites with no video content at all. May be it’s because they are yet to understand the true value of video. We at J4web believe that video will be the preferred medium of communication in the coming years.Videos help to increase engagement, build brand image and increase sales for any business. So it’s only a matter of time when videos will overtake the text content in the websites in the coming years.
Businesses should utilize the emotive power of video by appealing to their customer’s needs and desires. Some tips for an effective video for your business, mentioned below:




1. Make sure the introduction stands out  The introduction of the video is vitally import…
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WEB DESIGN TRENDS
The internet has grown beyond anyone’s imagination and the technology is changing second by second. We see changing trends and technology at lighten speed in web design industry. Websites have become smarter, with machine learning and subtle interactions, and the shift towards design trends has been interesting. Displayed here are some of the web trends currently dominating the web design sector, but this is by no means the last word on creative innovation.



1.Micro Animation Micro animations are extremely helpful when it comes to guiding users through their interactions with your website. One of the latest web design trends for eCommerce sites is using micro animations to enhance the user experience and give shoppers a taste of what their products are like. 
2.Smart Video Smart video means, video with a purpose and meaning. People love videos! Video is engaging! It’s the most effective online marketing tool!. Smart video goals are specific, measurable, achievable, relevant…

IS YOUR WEBSITE MOBILE FRIENDLY?

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All over the world , the devicemost used by the people is smartphone.People mainly use smartphones for Searching,shoppingetc.Each and everyone can easily accessanything fromsmartphones,soit isone the hot topic in website area. Thewebsiteloading on your mobile depends upon some factorslike loading speed,Text formats,Page display formats etc.Websites are designedfor desktop usersso they can easilynavigatethrough mouse clicks .Is mouse clicks or Touches more convenient for you?Think !Touches are easy to access rather than mouse clicks.A mobileresponsive website is flexible,moving freely across all screen sizes and devices. Statistics say thatover90%of internet trafficis from mobile devices.

What is responsive web design? Aresponsive website detectsdifferent device screen sizes, it doesn’t detect device types.A responsive website automatically reformat design and content to best suit thesize screen it’s being viewed on.
Benefits ofa mobilefriendly website Positive ranking signal Improved user …

Why Digital Transformation Is More Important Than Ever

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Growing a digital business is essential for virtually every enterprise across every industry.
Large enterprises and small businesses alike are digitizing their internal and customer-facing processes and services to increase efficiency, scale their businesses, and collect meaningful data. Even though the vast majority of companies—91 percent—that use data and analytics have experienced increases in revenue.The studies shows digitally transforming their processes were customer experience, operational processes, and business models.


From Microsoft’s viewpoint, it is a combination of technology, people and processes that are put in place to create a continuous cycle of value for the organization. It is not all just about technology or about digitizing an existing process.
However, a not-so-small subset of companies still lags behind and this will be a huge differentiator between these organizations and their competitors as they rush to play catch up. 

Digital transformation is often most chal…

BUILD YOUR BUSINESS ON INSTAGRAM

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Instagram is an incredible platform for everyone who has creative ideas and follows an innovative design strategy. Among all social media platforms, Instagram can be one of the most powerful tools for enhancing audience engagement. It serves as a venue for brands and increases the audience engagement through appealing visuals and unique storytelling.
Find your target audience- If you are new to Instagram and looking to find your target audience? You follow the followers of your competition, they will follow you back. Find out which of your competitors' posts get the most traction. When you analyze this information, you will have a better idea what kinds of posts your competitors are using to reach their goals.  
Use Instagram Stories- You need to make sure your brand has a unique personality and identity to which people can relate. Use the color palette that suits the personality of your brand, and have a consistent theme. Stories are a good way to share moments and you can be reall…

The Power of AI for Email Personalization

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How AI Helps Add Personalization to Your Email Campaigns
Email marketing today is sending tailor-made content to the right people actually want in their inboxes at the right time.
Your customers likely pay heed to emails that speak to each customer separately.
Role of AI in E-mail Marketing “Intelligence is the ability to adapt to change”-Stephen Hawking
According to 2018 survey, personalization and Artificial Intelligence is the key to the future marketing strategy.  Marketers today consider personalization (29 percent) and Artificial Intelligence (26 percent) to be the next big trends. AI enables brands to personalize their content and the ability to match information about your product with the information to the right audience at the right time.


Sending Tailored E-mails to Each User Smart Segmentation and Targeting The right e-mail to the right person Product Recommendation E-mails Customer Lifecycle Marketing Implementing AI is a Challenge in itself


Personalization
A tailor-made e…