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DIGITAL MARKETING AND ITS IMPORTANCE FOR THE EDUCATION SECTOR

Education sector plays an important role in the growth of the country and getting affected due to the advancement of the internet. To make a bigger impact we need to use digital marketing in a proper way.

Why digital marketing for your institution?
1. COST-EFFECTIVE

Digital marketing is very cost-effective so in education, the industry can get excellent results with small investments. One of the best benefits is reaching the right audience that is applicants are already finding online for training and education courses and generating higher quality leads.
2. ENHANCE BRAND AWARENESS

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc are the best way to create brand awareness. Mobile Marketing, Email Marketing, Social Media needs less spending and return good conversions. Display ads on the web are efficient and generate good trades it helps to brand awareness.
3.DIGITAL PRESENCE

Search and Display Ads are one of the most effective ways to market an educational i…

INFOGRAPHICS

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What Is Infographics? Types Of Infographics

TOP 5 DIGITAL MARKETING TRENDS THAT WILL DOMINATE IN THE FUTURE

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DIGITAL MARKETING TRENDS THAT WILL DOMINATE IN THE FUTURE
In today world technology is taking the pilot, everything is going digital, from entertainment to banking and even currencies. It means companies prefer online to market their businesses. These days around 3.3 billion people are active in social media, so this is the new area of digital marketers. To survive in this marketing need to keep up with the latest trends. Here are the leading digital marketing trends that will dominate in coming years.

1.Live video Everybody know video content can be more powerful than text content. Video content is very high demand nowadays, also most of the marketers prefer too. This doesn't want high range production video, as simple as a behind the scene video or Live video. Facebook is one of the most used platforms for live video also Boomerang by Instagram, youtube live too.  


        2.Engaging content
It starts with creating a lot of content, not just old and used data, needs to create fresh an…

Importance of Responsive Web Design in 2018

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We live in the world of smartphones, nearly 2.5 billion people use it and this will reach over 4 billion by coming years. Each of us uses our mobile phones to connect with people, buy and money transaction or many other things. Not only smartphones other devices such as iPad, tablets which are commonly used by users. That’s why a website optimized for mobile devices and others are important for your business, as this can help to interact with them and improve your brand image and credibility in the market.

What is Responsive Web Design?
A responsive web design means your site is able to adjust to the screen regardless of what device it is. This technique describes how a website design is optimized to automatically adjust to the size of the user’s screens. The design, content, and user-interface are adapted so that visitors can effortlessly visit it on any device. The website consequently reformats to give the best user experience that is appropriate to their device and can give your si…

Digital Marketing in Kerala

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Why digital marketingstrategy is important for your Business growth?
The drastic change in consumer habits due to the ascent of online networking lead to the growth of digital marketing industries. What customers want today is different than what they wanted 10 years ago. Today, digital marketing industry in India is growing at its peak, and it’s still continuing at the same rate. Many factors are responsible for this growth. Internet and 4G penetration revolutionized the marketing scenario for both consumers and the marketers. Both from small business to large is making use of digital marketing techniques to improve brand awareness and sales.



What is digital marketing?

Marketing of brands, products or services using digital technologies such as Mobile Marketing, Social Media Marketing and Search engine marketing with efficient methods to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.



Why digital marketing is important?

Due to change in …
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