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Why Digital Transformation Is More Important Than Ever

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Growing a digital business is essential for virtually every enterprise across every industry.
Large enterprises and small businesses alike are digitizing their internal and customer-facing processes and services to increase efficiency, scale their businesses, and collect meaningful data. Even though the vast majority of companies—91 percent—that use data and analytics have experienced increases in revenue.The studies shows digitally transforming their processes were customer experience, operational processes, and business models.


From Microsoft’s viewpoint, it is a combination of technology, people and processes that are put in place to create a continuous cycle of value for the organization. It is not all just about technology or about digitizing an existing process.
However, a not-so-small subset of companies still lags behind and this will be a huge differentiator between these organizations and their competitors as they rush to play catch up. 

Digital transformation is often most chal…

BUILD YOUR BUSINESS ON INSTAGRAM

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Instagram is an incredible platform for everyone who has creative ideas and follows an innovative design strategy. Among all social media platforms, Instagram can be one of the most powerful tools for enhancing audience engagement. It serves as a venue for brands and increases the audience engagement through appealing visuals and unique storytelling.
Find your target audience- If you are new to Instagram and looking to find your target audience? You follow the followers of your competition, they will follow you back. Find out which of your competitors' posts get the most traction. When you analyze this information, you will have a better idea what kinds of posts your competitors are using to reach their goals.  
Use Instagram Stories- You need to make sure your brand has a unique personality and identity to which people can relate. Use the color palette that suits the personality of your brand, and have a consistent theme. Stories are a good way to share moments and you can be reall…

The Power of AI for Email Personalization

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How AI Helps Add Personalization to Your Email Campaigns
Email marketing today is sending tailor-made content to the right people actually want in their inboxes at the right time.
Your customers likely pay heed to emails that speak to each customer separately.
Role of AI in E-mail Marketing “Intelligence is the ability to adapt to change”-Stephen Hawking
According to 2018 survey, personalization and Artificial Intelligence is the key to the future marketing strategy.  Marketers today consider personalization (29 percent) and Artificial Intelligence (26 percent) to be the next big trends. AI enables brands to personalize their content and the ability to match information about your product with the information to the right audience at the right time.


Sending Tailored E-mails to Each User Smart Segmentation and Targeting The right e-mail to the right person Product Recommendation E-mails Customer Lifecycle Marketing Implementing AI is a Challenge in itself


Personalization
A tailor-made e…

THE IMPORTANCE OF DIGITAL BRANDING

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DIGITAL MARKETING AND ITS IMPORTANCE FOR THE EDUCATION SECTOR

Education sector plays an important role in the growth of the country and getting affected due to the advancement of the internet. To make a bigger impact we need to use digital marketing in a proper way.

Why digital marketing for your institution?
1. COST-EFFECTIVE

Digital marketing is very cost-effective so in education, the industry can get excellent results with small investments. One of the best benefits is reaching the right audience that is applicants are already finding online for training and education courses and generating higher quality leads.
2. ENHANCE BRAND AWARENESS

Social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc are the best way to create brand awareness. Mobile Marketing, Email Marketing, Social Media needs less spending and return good conversions. Display ads on the web are efficient and generate good trades it helps to brand awareness.
3.DIGITAL PRESENCE

Search and Display Ads are one of the most effective ways to market an educational i…

INFOGRAPHICS

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What Is Infographics? Types Of Infographics

TOP 5 DIGITAL MARKETING TRENDS THAT WILL DOMINATE IN THE FUTURE

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DIGITAL MARKETING TRENDS THAT WILL DOMINATE IN THE FUTURE
In today world technology is taking the pilot, everything is going digital, from entertainment to banking and even currencies. It means companies prefer online to market their businesses. These days around 3.3 billion people are active in social media, so this is the new area of digital marketers. To survive in this marketing need to keep up with the latest trends. Here are the leading digital marketing trends that will dominate in coming years.

1.Live video Everybody know video content can be more powerful than text content. Video content is very high demand nowadays, also most of the marketers prefer too. This doesn't want high range production video, as simple as a behind the scene video or Live video. Facebook is one of the most used platforms for live video also Boomerang by Instagram, youtube live too.  


        2.Engaging content
It starts with creating a lot of content, not just old and used data, needs to create fresh an…