How
videos can make a powerful impact in your websites?
It’s a common known fact that most
people would rather watch a video on a topic than read text. Video is an
easy-to-digest format that gives our eyes a rest from the overabundance of
textual information online. But still most web designers opt for text based
content in the websites with no video content at all. May be it’s because they
are yet to understand the true value of video. We at J4web believe that video
will be the preferred medium of communication in the coming years. Videos help to increase engagement, build
brand image and increase sales for any business. So it’s only a matter of time
when videos will overtake the text content in the websites in the coming years.
Businesses should utilize the
emotive power of video by appealing to their customer’s needs and desires. Some
tips for an effective video for your business, mentioned below:
1. Make sure
the introduction stands out
The introduction of the video is vitally important and
should be made inspiring, entertaining and informative to hook the viewer and
encourage them to view the whole of the video.
2. Create an interesting
title
Using
relevant keywords in a title, the video is likely to show up on the search
engines when viewers search for the topic.
3. Make it
Mobile Friendly
With more and more people using mobile devices to get online,
it’s imperative that corporate videos are mobile friendly. Mobile video
consumption increases 100% every year! Marketing videos therefore need to be
able to be downloaded and enjoyed on mobile devices.
4. Include Your
URL in the Video
Displaying
your website address in a marketing video is a good way for companies to get
exposure and generate traffic to their website through a video.
5. Use a
Professional Voice
Words spoken with clarity and professionalism
will always come out better in a corporate video than an amateur speaker.
6. Keep Them Short
Online viewers
often don’t have much time to spare before they’re off looking on a new site
and at a new video.
Video is not only fun, it’s really one of the best ways to
get up close to your audience and give them a real glimpse of what you and your
business or your clients are doing. Share some information on an
interesting event, or offer some valuable information. J4web provides quality videos for all business
services at affordable budget. We would love to hear
how we can help you with your video needs.
Call us at + 91 98478 21365
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