Google brings in some free tools which would assist you in optimizing your site and enhancing the Page Rank which is of free of cost. Search engine optimization campaigns have become a mandatory aspect for any website trying to capture the attention of its target audience.
|Google Webmaster Tool|
These free tools reveal to you the manner in which Google crawls as well as indexes your website. Here you can have a good insight into any issue that Google is facing while indexing the URLs of your site. It helps you in the identification of topmost search queries that are driving traffic towards your website as well as the links to the site. In order to enhance your site’s visibility it is advisable to share significant information, such as the frequency with which the main pages change.
This tool is inevitable for measuring conversions and sales. It gives you a convenient access to the manner in which your visitors behave. Through this you can comprehend the areas in which your website is recording good performance, evaluate the extent to which your social media campaigns are successful and develop ads that are better targeted. This tool comes free of cost for users whose total page view is less than 5 million within a month.
This free tool offers a great means to arrive at keyword ideas and hit upon the best text that would suit your target audience. You can conveniently identify the phrases or words that would drive the maximum amount of traffic to your website. Once you are planning to make use of Google AdSense, find out which keywords have the potential to derive the maximum profit.