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Instagram is an incredible platform for everyone who has creative ideas and follows an innovative design strategy. Among all social media platforms, Instagram can be one of the most powerful tools for enhancing audience engagement. It serves as a venue for brands and increases the audience engagement through appealing visuals and unique storytelling. Find your target audience- If you are new to Instagram and looking to find your target audience? You follow the followers of your competition, they will follow you back. Find out which of your competitors' posts get the most traction. When you analyze this information, you will have a better idea what kinds of posts your competitors are using to reach their goals.   Use Instagram Stories- You need to make sure your brand has a unique personality and identity to which people can relate. Use the color palette that suits the personality of your brand, and have a consistent theme. Stories are a good way to share moments and

How AI Helps Add Personalization to Your Email Campaigns Email marketing today is sending tailor-made content to the right people actually want in their inboxes at the right time. Your customers likely pay heed to emails that speak to each customer separately. Role of AI in E-mail Marketing “Intelligence is the ability to adapt to change”-Stephen Hawking According to 2018 survey, personalization and Artificial Intelligence is the key to the future marketing strategy.  Marketers today consider personalization (29 percent) and Artificial Intelligence (26 percent) to be the next big trends. AI enables brands to personalize their content and the ability to match information about your product with the information to the right audience at the right time. Sending Tailored E-mails to Each User Smart Segmentation and Targeting The right e-mail to the right person Product Recommendation E-mails Customer Lifecycle Marketing Implementing AI is a Challenge i