BUILD YOUR BUSINESS ON INSTAGRAM


Instagram is an incredible platform for everyone who has creative ideas and follows an innovative design strategy. Among all social media platforms, Instagram can be one of the most powerful tools for enhancing audience engagement. It serves as a venue for brands and increases the audience engagement through appealing visuals and unique storytelling.

Find your target audience- If you are new to Instagram and looking to find your target audience? You follow the followers of your competition, they will follow you back. Find out which of your competitors' posts get the most traction. When you analyze this information, you will have a better idea what kinds of posts your competitors are using to reach their goals.  

Use Instagram Stories- You need to make sure your brand has a unique personality and identity to which people can relate. Use the color palette that suits the personality of your brand, and have a consistent theme. Stories are a good way to share moments and you can be really creative with Instagram Stories.

Use hashtags smartly- When you put hashtags in the captions of your images, those images will appear in the feed where the hashtag appears.


                                                       ADVERTISING ON INSTAGRAM


You can create ads from Instagram once you've converted your account to a business profile.
There are three ways to run ads that appear on Instagram:
· Create ads directly from Instagram. Once you convert your profile to a business profile, you'll be able to promote posts and stories from your Instagram Account.

· Create ads from your Facebook Page.  You can link an Instagram account to that Facebook page. When you create promotions from your Page, your ads can appear on Facebook and Instagram.

· Create ad campaigns in Ads Manager. Ads Manager provides comprehensive tools to create your ads.

                                                   TYPES OF ADS ON INSTAGRAM 

Drive awareness, increase customers and share your story amongst a highly engaged audience.

Photo Ads-Tell your story through a clean, simple and beautiful creative canvas.

Video Ads-Get the same visually impressive quality as photo ads, with the added power of sight, sound, and motion. And now, you can share videos that are up to 60 seconds.

Carousel Ads-Where people can swipe to view additional photos or videos in a single ad.

Stories Ads-Complement your feed content with ads on Instagram Stories. Connect with over 400 million accounts using stories daily.

Collection Ads-You can use the collection to visually inspire and help your audience discover, browse and purchase products.

Summary about Instagram Video Limitation

Video needs to be at least 3 seconds long, otherwise, Instagram won't let us upload them.
Instagram limits videos to 60 seconds, be sure your video is 60 seconds or less or it will be cropped automatically.
File size isn't specifically limited by Instagram, but recommend keeping your video under 50MB.



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