Digital Marketing in Kerala
Why digital marketing strategy is important for your Business growth?
The drastic change in consumer habits due to the ascent of online networking lead to the growth of digital marketing industries. What customers want today is different than what they wanted 10 years ago. Today, digital marketing industry in India is growing at its peak, and it’s still continuing at the same rate. Many factors are responsible for this growth. Internet and 4G penetration revolutionized the marketing scenario for both consumers and the marketers. Both from small business to large is making use of digital marketing techniques to improve brand awareness and sales.
What is digital marketing?
Marketing of brands, products or services using digital technologies such as Mobile Marketing, Social Media Marketing and Search engine marketing with efficient methods to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Why digital marketing is important?
Due to change in consumer behavior, we must change the way we market and sell to match the way people actually want to shop and buy.
1. 81% of people perform online research before making a large purchase(Junto,2017)
2. 61% of marketers say growing organic presence is a high inbound marketing priority(stateofinbound)
3. 18% of local searches done on mobile devices is converted to a sale within a day(Junto,2017)y
4. 72% marketers believe that Digital Marketing will make their company revenue to be increased by 30%
How will being online help your business succeed?
In this digital world with nearly half of the people online, it makes sense for a business to tap into digital. Digital presence means you’ll be visible when people go online and search for a business like yours. Thus you can reap the benefits of search. The business making use of the web is growing faster compared to others.
How can this benefit your business?
Going digital will improve the audience and traffic to your website. With the help of different analytics tools, data can be collected to improve the conversion rates. Analytics tools will help you to know more about the online shopping behavior of your customers. Marketing through online is more cost effective than traditional marketing system. Thus higher revenue and ROI can be obtained through campaigns. Effective digital marketing techniques can improve the reputation of your brand.
Google search engine is the best in the world and it provides almost 12 billion searches a month. If you are planning to invest in digital marketing you should know that 93% of all buying decision starts with an online search. First position in starting page of SERP will improve the traffic to your website. Websites in First page gets almost 33% of the traffic. In order to improve the visibility of your website search engine optimization is essential.
In this digital world with nearly half of the people online, it makes sense for a business to tap into digital. Every marketer knows social media is one of the most effective ways to increase brand visibility, connect with target audience, and to grow business. To gain traffic or attention through social media, a marketing strategy is essential. Good strategies along with good content will improve the traffic and number of audience. Take advantage of popular social media networks by understanding why you need to be there, joining the right social media sites and growing your presence by engaging with your networks.
Email marketing will help you to build and strengthen the relationship with existing customers. Email marketing plays an important role in digital marketing. Using this marketing technique we can target audience based on their interest. Special offers and information about new products can be exclusively delivered to existing customers.
To conclude, digital marketing strategies can have a tremendous impact on overall business growth. It is more cost effective than traditional marketing system and can provide better ROI. Increase in the number of internet users along with the latest technology provides you with lots of opportunities in the digital world. Whether your business is small or large, a better strategy and an efficient team can help you to achieve your business goal through digital marketing.