Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
3 Major Advantages of Responsive Web Design
Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.
Excellent User Experience
Responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV.
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial