Pay Per Click (PPC) is an internet advertising program used on search engines, blogs for which advertisers are paid on a click done by users.
There are many PPC service providers as Google Adwords, MSN Adcenter, Yahoo Search Marketing and Microsoft adCenter which are one of the largest network operators till date. Along with these major PPC campaign service providers Ask.com, Baidu, Looksmart, MIVA, NexTag, shopzilla, PriceGrabber, yandex also provide sponsored links or sponsored ads based on the keyword target with target country by advertiser.
PPC advertisement is done depending upon the bid done by the advertiser for individual key phrases or even a single word. The amount of bid is different according to the level of keyword competition and varies from all search engines. If any user searches the key phrase which the advertiser has bid for and clicks on the advertisement then the advertiser is suppose to pay the amount of bid.
For advertisers many search engines provide a key phrase tool to search which keyphrase is used more by users which helps the advertiser to get return on investment with business products or business services expansion.
PPC advertising is a quick method to get listed on the top pages of any major search engine providing PPC campaign services. The advertisement gets activated immediately within the next second of activation. Advertiser should be having much knowledge to understand bidding on any keyphrase. The more and perfect amount you bid on any keyword the advertisement will be more aggressive and placed on the first pages. There are millions of advertisers which have opted for Pay Per Click advertising service with the same key phrases. PPC advertising is a very tactful program which needs thorough knowledge for which it is suggested to be done by a SEO company having expertise in PPC services.