Why Digital Transformation Is More Important Than Ever
Growing a digital business is essential for virtually every enterprise across every industry. Large enterprises and small businesses alike are digitizing their internal and customer-facing processes and services to increase efficiency, scale their businesses, and collect meaningful data. Even though the vast majority of companies—91 percent—that use data and analytics have experienced increases in revenue.The studies shows digitally transforming their processes were customer experience, operational processes, and business models. From Microsoft’s viewpoint, it is a combination of technology, people and processes that are put in place to create a continuous cycle of value for the organization. It is not all just about technology or about digitizing an existing process. However, a not-so-small subset of companies still lags behind and this will be a huge differentiator between these organizations and their competitors as they rush to play catch up.